Recruitment and Retention
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ACTION PLAN #1: RECRUITMENT
Resouce below lists key steps to create a clear, effective action plan for growing your chapter’s membership. The plan identifies how to attract new members and measure the progress the chapter is making along the way. 1. Define the ideal member 2. Outreach (adult-focused) 3. Evaluate, Adjust and Improve Recruitment Action Plan outline |
ACTION PLAN #2 - RETENTION
Listed are key steps to create a clear, effective action plan for keeping your chapter’s membership. The plan will identify how to keep current members engaged and measure the progress the chapter is making along the way. 1. Create a Welcome Packet (adult-focused) 2. Engagement and Retention For ALL Members: Active Participation and Growth Opportunities 3. Evaluate, Adjust and Improve Retention Action Plan outline |
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BASIC LOW-COST MARKETING CHECKLIST
1. Create Core Marketing Materials 2. Promote Every Event (Minimum 3–4 Weeks Ahead) 3. During the Event 4. After the Event Checklist for Basic Low-Cost Marketing Actions |
MEMBER EVENTS IN ACTION
> Strategic Planning Tips > Event Ideas: 1. "Sip & Burn" Night 2. "Grow Your Own Gourd" Starter Workshop 3. "Gourd Art 101" Adult Mini-Series 4. "Artisan Gourd Market" Member Showcase 5. "Gourds & Gardens" Adult Garden Tour 6. "Holiday Gourd Crafting Night" 7. "Member Skill Share" Social Member Events - Tips, Themes, Details, Bonus |
